Amazon PPC Management: Agency vs. Automation

Running Amazon Sponsored Products ads can be extremely lucrative for your e-commerce business. There’s no doubt, however, that there’s a steep learning curve with mastering the ins and outs of Amazon’s advertising platform.

Brands can choose to outsource Amazon PPC management to agencies. Depending on your budget restraints, however, this may not be the most cost-effective solution for every business.

Should I Outsource Amazon PPC Management to an Agency?

If your brand is available on Amazon, and you have limited time and/or minimal experience with managing Pay Per Click campaigns, you may want to consider outsourcing Amazon PPC management.

Agencies offering Amazon ad management services will have the knowledge and Amazon optimization software setup necessary to help manage your PPC campaigns for you, at scale.

Depending on your budget resources, agencies within Europe will typically charge a minimum fee of €500 – €1,000 per marketplace, and ask for 3–5% of your total ad spend budget. Of course, these figures will also vary greatly based on the size and fee structure of the agency, with larger established agencies easily commanding fees upwards of €10,000.

Should I use Amazon PPC Automation Software?

If your business already manages Amazon PPC in-house, it becomes critical to invest in the right software tools that can automate the more complex and time-consuming parts of running Amazon ads. We suggest starting answering all these questions with the help of this free Sellics Benchmarker tool.

PPC Campaign Automation software is right for you if:

1. You are already running and managing Amazon PPC ads

2. You spend a sizeable amount of time every week monitoring & optimizing your PPC campaigns

3. Your PPC management and optimization efforts prove to be an enormous drain on your time and resources week-to-week.

4. You want to improve the profitability of your PPC campaigns.

Looking for more Amazon PPC background, data, and insights?

Whether you’re interested in a high-level analysis of Amazon Advertising, a detailed look at recent marketplace trends, or a deep dive into the nuances of specific product categories, our 2022 Amazon Advertising Benchmark Report can help you gain insight into the Amazon PPC landscape.

The report is based on a comprehensive analysis of over 2 million Sponsored Products campaigns and you can download it for free today.

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