Privacy Policy

Effective day 17 June 2018

If you are a visitor to a Perpetua Website, a recipient of Perpetua communications, a customer (paid or free) of the Perpetua Service or a teammate of a customer of the Perpetua Service then except as expressly set forth below, this Privacy Policy applies to your use of such Website or Service.

At Perpetua, we respect the privacy rights and data protection rights of our users and recognize the importance of protecting the personal information we collect about you. Our Privacy Policy is designed to help you understand what information we collect and how we use and share that information. This Privacy Policy applies to our Websites and Services.

As used in this Privacy Policy, “Perpetua”, “us”, and “we” refers to Perpetua Labs, Inc. The “Websites” means Perpetua’s websites (including without limitation www.perpetua.io, perpetua.io, app.perpetua.io and any successor URLs, mobile or localized versions and related domains and subdomains), and the “Services” means Perpetua’s ecommerce and advertising optimization products, applications and services, in each case in whatever format they may be offered now or in the future. The Websites and Services are collectively referred to herein as the “Offerings.”

Information We Collect

Information You Provide to Us

Registration and Contact Information. We collect information about you when you (a) register to use the Services and (b) otherwise provide contact information to us via email, mail, or through the Offerings. This information you provide may include your email address, first and last name, email address, mailing address or phone number. You may also provide us with contact information of other employees or representatives of your organization who are also using the Services.

Payment Information. When you purchase the Services, we will also collect transaction information, which may include your credit card information, billing and mailing address, and other payment-related information (“Payment Information”). We describe how Payment Information may be collected and processed in the section titled “Payment Information” below.

Third Party Account Information. If a customer provides third-party account authentication to us (for example, your Amazon Seller or Vendor account Id or other third party sites.) or otherwise sign in to the Services through a third party site or service, there is some content and/or information in those accounts (“Third Party Account Information”) that may be transmitted into your account with us if you authorize such transmissions, and that Third Party Account Information transmitted to our Services is covered by this Privacy Policy; for example, previous Amazon ads campaigns content. Certain information may be required to register with us or to take advantage of some of our features.

Information Collected Automatically

Technical, Usage and Location Information. We automatically collect information on how you interact with the Offerings, such as the IP address from which you access the Offerings, date and time, information about your browser, operating system and computer or device, pages or features viewed and items clicked or tapped. We may also collect location information, including location information automatically provided by your computer or device. We use cookies and similar technologies to collect some of this information.

Third Party Platforms. We may collect information when you interact with our advertisements and other content on third-party sites or platforms, such as social networking sites. This may include information such as “Likes”, profile information gathered from social networking sites or the fact that you viewed or interacted with our content.

Other Information. We may collect other information from you that is not specifically listed here. We may use any such information in accordance with this Privacy Policy or as otherwise permitted by you.

Performance of a contract. We process and store information you provide to us in order to perform our contract with you. Without this information, we wouldn’t be able to provide our Offerings to you.

Legitimate interest. We also process information you provide to us to pursue our legitimate interests. Perpetua products helps anyone who sells online save time and drive better growth through advertising. In order to engage visitors and leads we have a legitimate interest to collect relevant data and send messages based on this information. We consider your privacy and data protection rights when we pursue our legitimate interests and ensure that the way our Offerings work don't impact on those rights.

Consent. Where you have opted in to receive marketing communications from us, we will process your personal data to provide you with marketing communications in line with the preferences you have provided. You are not under any obligation to provide us with your personal data for marketing purposes, and you can withdraw your consent to your personal data being processed in this way at any time by contacting us at hello@perpetua.io or, where relevant, by following the unsubscribe link in any marketing communication you receive from us. If you do choose to withdraw your consent, this will not mean that our processing of your personal data before you withdrew your consent was unlawful.

How We Use the Information We Collect

We use your information in the following ways:

  • To provide, maintain and improve the Offerings and our other products and services, including to operate certain features and functionality of the Offerings (for example, by remembering your information so that you will not have to re-enter it during this or subsequent visits);

  • To process your inquiries or otherwise deliver customer service;

  • To process your payments, we share and use Payment Information as described in the section titled “Payment Information”;

  • To control unauthorized use or abuse of the Offerings and our other products and services, or otherwise detect, investigate or prevent activities that may violate our policies or be illegal;

  • To analyze trends, administer or optimize the Offerings, monitor usage or traffic patterns (including to track users’ movements around the Offerings) and gather demographic information about our user base as a whole;

  • To communicate directly with you, including by sending you newsletters, promotions and special offers or information about new products and services. Your opt-out options for promotional communications are described in the section titled “Your Controls and Choices”;

  • To deliver you advertising, including by serving and managing ads on the Offerings or on third party sites and to tailor ads based on your interests and browsing history. Please see the section titled “Your Controls and Choices” for additional information on how to manage the ads you see; and

  • In the manner described to you at the time of collection or as otherwise described in this Privacy Policy.

Sharing Your Information with Third Parties

We neither rent nor sell Personal Information in a personally identifiable form to anyone. However, we may share Personal Information with third parties as described in this section:

Analytics: We use 3rd party analytics such as Google Analytics, Mixpanel, Fullstory, Crashlytics, Instabug and Sentry collectively (Analytics) to help analyze how our customers use the Service. Our Analytics use cookies to collect information such as how often customers visit the Service, what pages they visit, and what other sites they used prior to coming to the Service. We use the information we get from Analytics only to improve our Service. Analytics collects the IP address assigned to a customer on the date the customer visits the Service, and in some cases, the customer’s name or other personally identifying information. Although Analytics plants a persistent Cookie on a customer’s web browser to identify a unique customer, the next time that customer visits the Service, the Cookie cannot be used by anyone but our Analytics services. Our Analytics providers’ ability to use and share information collected about visits to the Service is restricted by their internal Terms of Use and Privacy Policy.

Agents: We may share your personal information with third-party service providers to permit such parties to provide services that help us with our business activities, which may include assisting us with marketing, advertising our product/service offerings, or providing, maintaining and improving the features and functionality of the Offerings, among other things. For example, we may provide personal information to our service providers for direct emailing of our newsletters or notifications of our product/service offerings. The data shared can include name, job title, email address, message history, company information. All third parties are engaged under contract and obliged to meet appropriate security requirements and comply with all applicable legislation. Unless expressly informed differently, our agents do not have any right to use the Personal Information we share with them beyond what is necessary to assist us.

Business Transfers: We may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that would be transferred.  Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, Personal Information could be one of the assets transferred to or acquired by a third party.

Protection of Perpetua and Others: We reserve the right to access, read, preserve, and disclose any information that we reasonably believe is necessary to comply with law or court order; enforce or apply our Terms of Service and other agreements; or protect the rights, property, or safety of Perpetua, our employees, our users, or others

Security: We may share your personal information with third parties (including our service providers and government entities) to detect, prevent, or otherwise address fraud or security or technical issues.

Partnerships: We may share your personal information with our business partners who offer a service to you jointly with us, for example when running a cross-promotion.

Payments: We may share your Payment Information to process your payments, as further described in the section titled "Payment Information".

Consent: We may share your personal information with a third party if we have your consent to do so.

We may also share aggregated or anonymized information with third parties for other purposes. Such information does not identify you individually, but may include usage, viewing and technical information such as the types of Offerings our customers and users generally use, the configuration of their computers, and performance metrics related to the use of Offerings which we collected through our technology. If we are required under applicable law to treat such information as personal information, then we will only disclose it as described above. Otherwise we may disclose such information for any reason..

Payment Information

When you make a purchase on the Offerings, any credit card information you provide as part of your Payment Information is collected and processed directly by our payment processor Stripe through their Stripe Checkout service. We never receive or store your full credit card information. Stripe commits to complying with the Payment Card Industry Data Security Standard (PCI-DSS) and using industry standard security. Stripe may use your Payment Information in accordance with their own Privacy Policy here: https://stripe.com/us/checkout/legal.

Other Access to or Disclosure of Your Information

The Offerings may also contain links to third party websites. This Privacy Policy applies solely to information collected by us. Even if the third party is affiliated with us through a business partnership or otherwise, we are not responsible for the privacy practices of such third party. We encourage you to familiarize yourself with the privacy policies of such third parties to determine how they handle any information they separately collect from you. Please be aware that we do not warn you when you choose to click through to another website when using the Offerings.

Your Rights and Choices

Opt-Outs. We may provide you with the opportunity to “opt-out” of having your personal information used for certain purposes when we ask for this information. If you decide to opt-out, we may not be able to provide certain features of the Offerings to you.

Communication Preferences. If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included on such communications or on the Offerings. Please note, however, that you may be unable to opt-out of certain service-related communications.

Blocking Cookies. You can remove or block certain cookies using the settings in your browser but the Offerings may cease to function properly if you do so.

How We Respond to Do Not Track Signals. Your Web browser may have a “do not track” setting which, when enabled, causes your browser to send a do not track HTTP header file or “signal” to each site you visit. At present, the Offerings do not respond to this type of signal.

Data Subject Rights. You can access, rectify, erase, restrict or export your personal information at any time by emailing us at hello@perpetua.io. When updating information, however, we may maintain a copy of the unrevised information in our records. Some information may remain in our records after account deletion of such information from your account. We may use any aggregated data derived from or incorporating Personal Information after an account has been updated or deleted, but not in a manner that would identify any customers personally. You can object to our processing of your personal information at any time. If you are unsatisfied with the response you have the right to lodge a complaint with your supervisory authority.

Accessing and Updating Your Personal Information

When you use the Offerings, we make good faith efforts to provide you with access to your personal information upon your request and either provide you the means to correct this information if it is inaccurate or to delete such information at your request if it is not otherwise required to be retained by law or for legitimate business purposes. You may access, review, correct, update, change or delete your information at any time. To do so, please contact us at hello@perpetua.io with your name and the information requested to be accessed, corrected or removed. We may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort (for instance, requests concerning information residing on backup tapes), jeopardize the privacy of others, would be extremely impractical, or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.

Please note that if you cease using the Service or we terminate your access to the Service in accordance with our Terms of Service, you may no longer have the ability to access or update your information.

We may retain your information as necessary to support the Offerings, comply with our legal obligations or resolve disputes.

Changes to the Privacy Policy

We reserve the right to change our Privacy Policy at any time. If we make changes, we will post them and will indicate on this page the policy’s new effective date. If we make material changes to this policy, we will notify you by email or through notice on the Offerings.

No Children Under Age 16

The Offerings are not intended for use by anyone under the age of 16, nor does Perpetua knowingly collect or solicit personal information from anyone under the age of 16. If you are under 16, you may not attempt to register for the Offerings or send any information about yourself to us, including your name, address, telephone number, or email address. In the event that we confirm that we have collected personal information from someone under the age of 16 without verification of parental consent, we will delete that information promptly. If you are a parent or legal guardian of a child under 16 and believe that we might have any information from or about such child, please contact us at the email or mailing address provided at the end of this Privacy Policy.

Security

The security of your personal information is important to us. We maintain a variety of appropriate technical and organizational safeguards to protect your personal information. We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs. Further, we have implemented reasonable physical, electronic, and procedural safeguards designed to protect personal information about you. When you enter sensitive information (such as your password), we encrypt that information in transit using industry-standard Transport Layer Security (TLS) encryption technology. No method of transmission over the Internet, method of electronic storage or other security methods are one hundred percent secure. Therefore, while we strive to use reasonable efforts to protect your personal information, we cannot guarantee its absolute security.

Customer accounts are protected by a password for privacy and security.  One must prevent unauthorized access to one’s account and Personal Information by selecting and protecting passwords and limiting access to one’s computer or device and browser by signing off after one has finished accessing your account.

The Services are operated in the United States. If you are located in another jurisdiction, please be aware that information you provide to us will be transferred to, stored and processed in the United States. By using the Services or providing us with any information, you consent to this transfer, processing, and storage of your information in the United States, a jurisdiction in which the privacy laws are not as comprehensive as those in the country where you reside or are a citizen such as the European Union. You understand that the U.S. government can obtain access to the Personal Data you submit if necessary for investigative purposes (e.g., terrorism investigation). We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. We use appropriate and suitable safeguards for transferring your Personal Data to the U.S. (e.g., standard contractual clauses issued by the European Commission, which can be accessed here).

Contact Us

If you have questions or need to contact us about this Privacy Policy, please email us at hello@perpetua.io.