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Expert advice, insider news and industry insights to help you crush your Amazon advertising goals

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News

Perpetua Joins the Ascential Family 🎉

Today, I am thrilled to announce that Perpetua has joined the Ascential family!

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Advertising

Instacart Advertising: How to Increase Basket Penetration and Category Share

Learn Instacart Advertising strategies to increase basket penetration and category share helping drive new-to-brand customers and build customer loyalty.

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Customer Stories

How Perpetua Capital helped Nicole + Brizee drive sustainable organic growth with 4x YoY sales

With access to Perpetua Capital, Nicole + Brizee was able to achieve 4x YoY sales in their first month while driving low customer acquisition with investment into their customer engagement programs.

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News

Perpetua Brings Yardline’s Embedded Growth Capital Offering to eCommerce Brands

Perpetua, a global provider of growth infrastructure for eCommerce, has partnered with Yardline Capital to provide embedded, flexible, non-dilutive growth capital and business optimization tools to eCommerce brands. 

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Advertising

The Definitive Guide to Target Advertising

In this guide, we'll address everything you need to know about Target Advertising right now, including how you can accelerate performance by working with Perpetua.

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Advertising

KDP Advertising: Why It's Worth It, and How to Get Started

In this article, we'll be walking you through what you need to know to get started with KDP Advertising - why it's worth it, how to optimize your ads, and how Perpetua is working to solve some of the challenges for KDP Authors.

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Advertising Product

Your Complete Guide to the Amazon DSP (2021 Update)

Amazon is increasingly capturing more brand-awareness budgets from advertisers — and for good reason. With more ways to move up the funnel with the Amazon DSP, advertisers can execute full-funnel strategies that help to amplify their brand.

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Product Product News

Introducing KENP Metrics for KDP Authors

Authors enrolled in Kindle Unlimited can now access KENP Reads, Estimated KENP Royalties, and ACOR (Advertising Cost of Royalties) helping to measure the impact of your ads on your KENP.

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Advertising

The Definitive Guide to Instacart Advertising

Learn how to advertise on Instacart. In this definitive guide, we walk you through how to setup, manage and optimize your Instacart ads.

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News Product News

Perpetua Expands Support for Sponsored Brands video to include CA, MX, AU, FR, IT, ES & JP Marketplaces

Today, we're pleased announce Perpetua's support for creating and optimizing Sponsored Brands video ads (SBv) in several Amazon marketplaces - Canada, Mexico, Australia, France, Italy, Spain and Japan.

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Product

2021 Amazon Trends: Video + OTT, Sponsored Display and Amazon Marketing Cloud

Amazon is crushing the ad game. Their ad business has grown significantly over the past few years and we're predicting a run of +$25B in 2021. Here are 4 predictions we have on what will drive Amazon advertising success in 2021.

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News

Unlocking scalable omnichannel growth with AI-powered optimization and intelligence for Instacart Ads

Perpetua's Instacart Advertising software brings scalability to brands looking to achieve omnichannel reach and engagement across the buying journey.

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Customer Stories

How Instacart Ads and Perpetua helped Country Archer reach new audiences and grow ROAS by 5X

As eCommerce emerged as a top grocery sales channel in North America, the marketing team had to shift their focus to efficiently expand their online marketplace presence and grow their digital brand to better serve the needs of their consumers.

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Product

Holiday 2020: By the Numbers

To help plan for the 2020 holiday season, we put together our top three most critical trends.

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Product

Black Friday Cyber Monday: By the Numbers

We took a look at the data to help inform your BFCM 2020 strategy.

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Product

Prime Day 2020: Data, Trends and Key Takeaways for the Holiday Season.

We took a look at performance data from across our customer base to help inform your strategy through cyber week and the remainder of the holiday season.

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News

Perpetua Expands Support for Sponsored Brands video to include UK & DE Marketplaces

Today, we're pleased announce Perpetua's support for creating and optimizing Sponsored Brands video ads (SBv) in two additional Amazon marketplaces - United Kingdom and Germany.

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Customer Stories

How Mimi's Rock Unlocked Scalability and Growth for Multiple Brands on Amazon with Perpetua

In late September of 2017, Telfer Hanson, Executive Chairman, and David Kohler, CEO, became aware of an opportunity to acquire this rapidly growing, digitally native brand.

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Product

Definitive Guide: Sponsored Display Ad Types (2020 Update)

Amazon has been adding so much under the Sponsored Display umbrella recently we thought it would be good to put together a definitive guide of each of the ad types that fall under SD and what regions and advertiser types that can access them.

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Advertising

How to Boost Q4 Profits with Amazon DSP

If you're not taking advantage of the Amazon DSP as part of your overall advertising strategy for Q4, you'll be missing out on the opportunity to engage a massive audience of motivated holiday customers

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Product News

Measure and Optimize for Incremental Growth with Perpetua's Amazon Attribution Integration

Perpetua enables advertisers to measure the impact of Google ads using Amazon Attribution.

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Advertising

Amazon DSP or Sponsored Display? The Definitive Guide (For Now).

The ultimate question has become, how should SD and DSP be employed as part of your wider advertising strategy?

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Product News

Sponsored Display Product Targeting with Perpetua

Remember when we made launching a Sponsored Display retargeting campaign as easy as flipping a switch?

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Product

Amazon Advertising Strategies: Keyword Isolation and Domination

Keyword isolation may not be the most effective way to optimize your Amazon ad campaigns.

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Advertising Videos

Amazon Advertising Strategies: Metrics that Matter

Focusing only on ACOS can lead to missed opportunities and less profitability over time. In this video, you'll learn more about the metrics that really matter on Amazon.

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Advertising

Amazon SEO: Organic Growth and Profitability Masterclass

In this 1-hour masterclass, Patrick Quaggin-Smith and Jason Landro from Nectar Consulting teach real strategies that will have an immediate and positive impact on the organic position of your products on Amazon.

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Videos

Amazon Advertising Strategies: Unlocking the Power of Video

Liran Hirsckorn, co-founder and president of ZonMarketer sat down with us to explain why having a branded keyword strategy is a critical part of advertising on Amazon.

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Product

Introducing: Perpetua's Sponsored Brands video Creator

Sponsored Brands video: The sleeping giant has awoken.

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Product News

COVID-19 Effect: The unique buying behavior of first-time Amazon shoppers

Now is an opportune time for Amazon marketers to experiment with new strategies and to drive new to brand purchases from an influx of entirely new shoppers.

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Videos

Amazon Advertising Strategies: Brand Analytics & Market Share Domination

Brand Analytics is an extremely powerful dataset provided by Amazon. A few weeks ago I wrote about using Brand Analytics to grow market share and conquest competitors, without spending recklessly.

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Advertising

Case Study: Driving Organic Growth on Amazon with Sponsored Ads

Many wonder how the best-selling products on Amazon got to the top. They hope to capture some of that glory for themselves. Conceptually, this process seems simple.

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Reporting & Analytics

Intelligence Reporting Insights for Amazon: Organic Rank and Share of Voice

Amazon’s advertising platforms (seller central and AMS) are notorious for displaying vanity metrics that often fail to illustrate the impact advertising is having on the success of your entire account.

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Advertising

How to use Amazon's Brand Analytics & ARA Premium to Grow Market Share

Climbing Best Seller Rank and leaping your competitors for more sales is the dream of any advertiser on Amazon. Figuring out how do so is the challenge.

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Advertising

Amazon Sponsored Brands video: what advertisers need to know.

In a limited Beta towards the end of 2018, Amazon rolled out a new ad unit called Video in Search. This month, Amazon has quietly introduced a new iteration of this ad: Sponsored Brands Video.

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Videos

Amazon Advertising Strategies: How to protect your brand on Amazon

Liran Hirsckorn, co-founder and president of ZonMarketer sat down with us to explain why having a branded keyword strategy is a critical part of advertising on Amazon.

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Customer Stories

The Secret Sauce: Mike's Hot Honey Climbs Best Seller Rank with Perpetua

Mike's Hot Honey increased sales 150% and climbed Best Seller Rank to #1 in grocery, hot sauce and honey with Perpetua.

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Advertising

Introducing Always-On Placement Optimization for Sponsored Ads

It’s widely known that the greatest limitation with respect to placement bidding is that multiplers can only be applied at the campaign level, not at the keyword level. Until now.

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Advertising

How to Win Your Flagship Category Keywords

Understanding the ranking signals within relevance and performance, as they apply to your keyword strategy, is the key to climbing organic rank and driving incremental growth on Amazon.

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Product

Introducing Keyword Boost: Your Shortcut to Climbing Organic Rank.

There are typically a handful of keywords that are absolutely critical for your business, and performance and relevance on these keywords have a direct correlation to winning on Amazon.

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Customer Stories

Managing Amazon Operations at Scale: Delta Galil grows with Perpetua

Brands who win on Amazon are thinking about everything from Amazon stores, content, shipping, inventory, logistics, reviews — and also advertising.

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Customer Stories

Growing Sales and Healthy Babies at Ready, Set, Food! with the Amazon DSP

It began as an idea. A solution to a problem that was too late to solve for his own nephew, Abe.

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Advertising Product

Sponsored Display Ads: Now available in Perpetua

Earlier this summer, Amazon introduced Sponsored Display Ads. The launch of Sponsored Display brought retargeting capabilities to both vendors and sellers, without minimums.

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Product

How to steal marketshare from your competitors on Amazon

Though alluring in nature, in practice competitor conquesting can be both expensive and ineffective.

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Product Advertising

Amazon is getting aggressive this holiday season, are you?

The holiday season is officially here. With Thanksgiving falling so late in November, the 2019 shopping season is 6 days shorter than usual.

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Advertising News

Perpetua in the News: Josh Golden and Adam Epstein on the Growth of Amazon Advertising

Josh Golden sat down with Perpetua's VP of Growth, Adam Epstein to discuss how Amazon is just getting started with their advertising business and what this means for retailers, brands and agencies.

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Customer Stories

Going global with AI: How Earthlite and Speedminton simplified Amazon Marketplace expansion with Perpetua

These two companies couldn't be more different. But they're connected in a way that might surprise you.

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Advertising

Prime Day 2019 was the most successful yet. But for who?

It's been a month since Prime Day. The results are in and the impact was notable. Amazon even claims that Prime Day 2019 was the most successful yet.

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Advertising

How to create Sponsored Brands Ads that convert.

Unlike Sponsored Product Ads which capture shoppers at the end of their buying journey, Sponsored Brand Ads are Amazon's ad unit for attracting mid-funnel brand awareness natively within its marketplace.

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Customer Stories

Fueling scalable agency growth at Cartograph with Perpetua

Since 2017, the Cartograph team has been helping food brands grow on Amazon. This team of eCommerce experts is made up of Chris Moe (COO), and Jonathan Willbanks (CEO).

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Product

Support for International Marketplace Advertisers: Amazon Australia + Perpetua

Today, we’re excited to announce support for the Australian Amazon Marketplace in Perpetua!

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News

How Amazon Has Become the Ideal Marketplace for Supplement Brands

By 2024, the global vitamin and supplements market will be valued at $278 billion USD. With 77 per cent of those online transactions occurring on Amazon, here’s how certain brands grab their piece of the pie.

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News

Does your Amazon Prime Day advertising strategy include increasing ACoS? Here’s why it should.

The biggest day of the year for anyone selling on Amazon is quickly approaching. You can tell by the volume of “Prime Day” advice articles (like this one) hitting your inbox.

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Customer Stories

Growing Market Share and Sales at Crocs with Perpetua’s Advanced Targeting

While many retailers are still questioning their Amazon strategy, Crocs has been leading the charge for over a decade.

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Product

The new Perpetua web experience has arrived.

The Perpetua dashboard has been updated to give you easy access to the metrics and actions you need most to manage your Amazon Ads.

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Customer Stories

How AI-optimized Amazon ads helped Souper Cubes® achieve significant first year growth

Souper Cubes® is the simplest idea that fills a need you didn’t know you had. Together, Jake Sendowski and Michelle Strausman, have solved a pain for thousands of food lovers and have become leaders in a growing community of home chefs.

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Customer Stories

From top 50 to top 5 in under 30 days: Kumana’s meteoric rise in Best Seller Rank with Perpetua

Cultivated by a deep passion for food and its power to bring people together, LA-based Avocado Sauce by Kumana Foods has become a product sought after and loved by many.

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Product

Unlock new Amazon Ad inventory with Product Targeting from Perpetua

Today, we launch support for PAT so all of our customers can access this additional ad inventory and gain an advantage against their competitors.

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Reporting & Analytics

Your new Amazon superpower: measuring organic lift with Sales Analytics

In this post, we’ll break down the 4 most important sales-focused metrics and how you can analyze them to shed some light on the nature of top-line sales lift and ROI achieved by your Amazon Advertising campaigns.

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Product

Support for International Marketplace Advertisers: Amazon Japan + Perpetua.

Today, we're excited to publicly launch support for the Japanese Amazon Marketplace in Perpetua!

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Product

Growing your brand on Amazon with Perpetua: AI-Optimized Sponsored Brand Ads

Amazon’s most powerful ad unit has historically been the Sponsored Product ad. With good reason: these bottom of funnel ad units appear natively within the search page and are wildly effective at converting a customer’s intent into a purchase.