How to create Sponsored Brand Ads that convert.
Unlike Sponsored Product Ads which capture shoppers at the end of their buying journey, Sponsored Brand Ads are Amazon's ad unit for attracting mid-funnel brand awareness natively within its marketplace.
Fueling scalable agency growth at Cartograph with Perpetua
Since 2017, the Cartograph team has been helping food brands grow on Amazon. This team of eCommerce experts is made up of Chris Moe (COO), and Jonathan Willbanks (CEO).
Support for International Marketplace Advertisers: Amazon Australia + Perpetua
Today, we’re excited to announce support for the Australian Amazon Marketplace in Perpetua!
How Amazon Has Become the Ideal Marketplace for Supplement Brands
By 2024, the global vitamin and supplements market will be valued at $278 billion USD. With 77 per cent of those online transactions occurring on Amazon, here’s how certain brands grab their piece of the pie.
Does your Amazon Prime Day advertising strategy include increasing ACoS? Here’s why it should.
The biggest day of the year for anyone selling on Amazon is quickly approaching. You can tell by the volume of “Prime Day” advice articles (like this one) hitting your inbox.
Growing Market Share and Sales at Crocs with Perpetua’s Advanced Targeting
While many retailers are still questioning their Amazon strategy, Crocs has been leading the charge for over a decade.
The new Perpetua web experience has arrived.
The Perpetua dashboard has been updated to give you easy access to the metrics and actions you need most to manage your Amazon Ads.
How AI-optimized Amazon ads helped Souper Cubes® achieve significant first year growth
Souper Cubes® is the simplest idea that fills a need you didn’t know you had. Together, Jake Sendowski and Michelle Strausman, have solved a pain for thousands of food lovers and have become leaders in a growing community of home chefs.
From top 50 to top 5 in under 30 days: Kumana’s meteoric rise in Best Seller Rank with Perpetua
Cultivated by a deep passion for food and its power to bring people together, LA-based Avocado Sauce by Kumana Foods has become a product sought after and loved by many.
Unlock new Amazon Ad inventory with Product Targeting from Perpetua
Today, we launch support for PAT so all of our customers can access this additional ad inventory and gain an advantage against their competitors.
Reporting & Analytics
Your new Amazon superpower: measuring organic lift with Sales Analytics
In this post, we’ll break down the 4 most important sales-focused metrics and how you can analyze them to shed some light on the nature of top-line sales lift and ROI achieved by your Amazon Advertising campaigns.
Support for International Marketplace Advertisers: Amazon Japan + Perpetua.
Today, we're excited to publicly launch support for the Japanese Amazon Marketplace in Perpetua!
Growing your brand on Amazon with Perpetua: AI-Optimized Sponsored Brand Ads
Amazon’s most powerful ad unit has historically been the Sponsored Product ad. With good reason: these bottom of funnel ad units appear natively within the search page and are wildly effective at converting a customer’s intent into a purchase.