Partnership guidelines

Perpetua logo & brand usage
Hero Brand
Perpetua Logos

Logos

The word mark is our most recognizable asset. Use the vertical (stacked) logo for portrait or square compositions or use the horizontal logo for landscape compositions.
#6366F1RGB (99, 102, 241)CMYK (56%, 55%, 0%, 5%)PMS (2726 U • 2726 C)
HEX: 374151RGB: 55, 65, 81CMYK: 32, 20, 0, 68
HEX: fffffffRGB: 255, 255, 255CMYK: 0, 0, 0, 0

Colours

The word mark is our most globally recognizable asset. Use the vertical (stacked) logo for portrait or square compositions; use the horizontal logo for landscape compositions.

Clear space

Display your logo next to ours by placing them side by side. Your logo appears first in lockups and takes the visual lead while the Perpetua brand supports. Use a line to separate the logos with spacing from the line equal to the width of the Perpetua Emblem
Clear space

Logo lockups

Display your logo next to ours by placing them side by side. Your logo appears first in lockups and takes the visual lead while the Perpetua brand supports. Use a line to separate the logos with spacing from the line equal to the width of the Perpetua Emblem
Logo lockups left
Logo lockups right

Logo don’ts

Our logo should never be distorted, effected or colored in any way than originally intended.
Logo don’ts

Brand FAQ

Reach out to our marketing team