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Does your Amazon Prime Day advertising strategy include increasing ACoS? Here’s why it should.

The biggest day of the year for anyone selling on Amazon is quickly approaching. You can tell by the volume of “Prime Day” advice articles (like this one) hitting your inbox.

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How Amazon Has Become the Ideal Marketplace for Supplement Brands

By 2024, the global vitamin and supplements market will be valued at $278 billion USD. With 77 per cent of those online transactions occurring on Amazon, here’s how certain brands grab their piece of the pie.