COVID-19 Effect: The unique buying behavior of first-time Amazon shoppers
Now is an opportune time for Amazon marketers to experiment with new strategies and to drive new to brand purchases from an influx of entirely new shoppers.
Perpetua in the News: Josh Golden and Adam Epstein on the Growth of Amazon Advertising
Josh Golden sat down with Perpetua's VP of Growth, Adam Epstein to discuss how Amazon is just getting started with their advertising business and what this means for retailers, brands and agencies.
Does your Amazon Prime Day advertising strategy include increasing ACoS? Here’s why it should.
The biggest day of the year for anyone selling on Amazon is quickly approaching. You can tell by the volume of “Prime Day” advice articles (like this one) hitting your inbox.
How Amazon Has Become the Ideal Marketplace for Supplement Brands
By 2024, the global vitamin and supplements market will be valued at $278 billion USD. With 77 per cent of those online transactions occurring on Amazon, here’s how certain brands grab their piece of the pie.