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News

Perpetua Brings Yardline’s Embedded Growth Capital Offering to eCommerce Brands

Perpetua, a global provider of growth infrastructure for eCommerce, has partnered with Yardline Capital to provide embedded, flexible, non-dilutive growth capital and business optimization tools to eCommerce brands. 

News Product News

Perpetua Expands Support for Sponsored Brands video to include CA, MX, AU, FR, IT, ES & JP Marketplaces

Today, we're pleased announce Perpetua's support for creating and optimizing Sponsored Brands video ads (SBv) in several Amazon marketplaces - Canada, Mexico, Australia, France, Italy, Spain and Japan.

News

Unlocking scalable omnichannel growth with AI-powered optimization and intelligence for Instacart Ads

Perpetua's Instacart Advertising software brings scalability to brands looking to achieve omnichannel reach and engagement across the buying journey.

Product News

COVID-19 Effect: The unique buying behavior of first-time Amazon shoppers

Now is an opportune time for Amazon marketers to experiment with new strategies and to drive new to brand purchases from an influx of entirely new shoppers.

Advertising News

Perpetua in the News: Josh Golden and Adam Epstein on the Growth of Amazon Advertising

Josh Golden sat down with Perpetua's VP of Growth, Adam Epstein to discuss how Amazon is just getting started with their advertising business and what this means for retailers, brands and agencies.

News

Does your Amazon Prime Day advertising strategy include increasing ACoS? Here’s why it should.

The biggest day of the year for anyone selling on Amazon is quickly approaching. You can tell by the volume of “Prime Day” advice articles (like this one) hitting your inbox.