Expert advice, insider news and industry insights to help you crush your Amazon advertising goals
Perpetua's New Content Network Unlocks Discoverability and Exposure at Scale For Brands
The Perpetua Content Network helps brands get greater exposure with a new way to connect products to retail sites (Amazon editorials) and top-tier publisher sites.
Perpetua Announces European Expansion With New UK Office
Perpetua, an industry leader in growth infrastructure for eCommerce welcomes Mark James as Head of Europe
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Perpetua expands eCommerce advertising offering with Criteo integration
Perpetua, a global leader in eCommerce advertising and intelligence software, has announced a strategic API integration with Criteo's Retail Media solution to expand its eCommerce advertising offering.
It's Not the Subscriptions ... Amazon's OTT Opportunity
James Bond, The New York Yankees, and the English Premier League. When Amazon makes big splashes in purchasing exclusive broadcasting rights for high quality exclusive content, many will state "they're doing this so we buy more paper towels"
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Perpetua expands marketplace advertising optimization with support for Sponsored Ads on Target.com
Perpetua now optimizes target.com ads with marketplace expansion and omnichannel reporting
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Perpetua expands retail media advertising solution via CitrusAd API
Perpetua now integrates into CitrusAd's API, bringing brands and agencies access to over 25,000+ stores and retailers across the fastest growing eCommerce Ad Network.
Perpetua Joins the Ascential Family 🎉
Today, I am thrilled to announce that Perpetua has joined the Ascential family!
Perpetua Brings Yardline’s Embedded Growth Capital Offering to eCommerce Brands
Perpetua, a global provider of growth infrastructure for eCommerce, has partnered with Yardline Capital to provide embedded, flexible, non-dilutive growth capital and business optimization tools to eCommerce brands.
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Perpetua Expands Support for Sponsored Brands video to include CA, MX, AU, FR, IT, ES & JP Marketplaces
Today, we're pleased announce Perpetua's support for creating and optimizing Sponsored Brands video ads (SBv) in several Amazon marketplaces - Canada, Mexico, Australia, France, Italy, Spain and Japan.
Unlocking scalable omnichannel growth with AI-powered optimization and intelligence for Instacart Ads
Perpetua's Instacart Advertising software brings scalability to brands looking to achieve omnichannel reach and engagement across the buying journey.
Perpetua Expands Support for Sponsored Brands video to include UK & DE Marketplaces
Today, we're pleased announce Perpetua's support for creating and optimizing Sponsored Brands video ads (SBv) in two additional Amazon marketplaces - United Kingdom and Germany.
COVID-19 Effect: The unique buying behavior of first-time Amazon shoppers
Now is an opportune time for Amazon marketers to experiment with new strategies and to drive new to brand purchases from an influx of entirely new shoppers.
Perpetua in the News: Josh Golden and Adam Epstein on the Growth of Amazon Advertising
Josh Golden sat down with Perpetua's VP of Growth, Adam Epstein to discuss how Amazon is just getting started with their advertising business and what this means for retailers, brands and agencies.
Does your Amazon Prime Day advertising strategy include increasing ACoS? Here’s why it should.
The biggest day of the year for anyone selling on Amazon is quickly approaching. You can tell by the volume of “Prime Day” advice articles (like this one) hitting your inbox.
How Amazon Has Become the Ideal Marketplace for Supplement Brands
By 2024, the global vitamin and supplements market will be valued at $278 billion USD. With 77 per cent of those online transactions occurring on Amazon, here’s how certain brands grab their piece of the pie.