Masterclass: Drive incrementality and win strategic placements
Understanding and measuring the investment on your ads and its impact on your share of voice is crucial to identifying opportunities for incremental growth.
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It’s no longer enough to rely on the same strategy that has served you in the past.
In this session join Perpetua’s Chief Product Officer Joe Rideout, Strategic Partner Manager Linda Wan, and Sr Data Scientist Megha Natarajan, and dive into why incrementality should be a critical lever for your business, have better visibility and control into your search strategies, and win strategic placements.
We’ll cover:
How to measure incrementality and calculate incrementality and competitiveness scores
The power of Amazon Marketing Stream data to optimize top-of-search placement ads
Identify products that have the potential to drive greater return for your business
Strategies to increase share of voice, reduce organic sales cannibalization, and grow your market share
We can't wait for you to join us
Masterclass: Drive incrementality and win strategic placements