Masterclass: Advanced Strategies to drive growth on Amazon
If you’re hitting a plateau with your growth, it’s time to expand your sponsored ads reach.
In the loop: How to leverage market and competitive intelligence to optimize your ad strategy
In today's market, it's becoming increasingly important for advertisers to consider market developments and competitive dynamics when setting advertising strategies, optimizing ads, and reporting on ad performance.
Masterclass: Drive incrementality and win strategic placements
Understanding and measuring the investment on your ads and its impact on your share of voice is crucial to identifying opportunities for incremental growth.
Masterclass
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Masterclass: Drive incrementality and win strategic placements
Understanding and measuring the investment on your ads and its impact on your share of voice is crucial to identifying opportunities for incremental growth.
Perpetua Masterclass: External Search
Stop ✋ A new era is upon us: it’s time to start effectively driving traffic from Google to Amazon.
Perpetua Masterclass: Amazon Search Query Performance
Everyone's talking about Amazon's Search Query Performance data and for a good reason. This powerful dataset unlocks insights that can lead to predictable, scalable growth.
In The Loop
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In the Loop: Why you should be moving up the funnel in 2023
So you want to drive more sales in 2023? Considering the full customer journey ensures you can connect with consumers at every possible touch point, building lasting brand recognition, and ultimately increasing conversions downstream.
Education
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New Opportunities across Retail Media in Europe
The evolving retail media industry in Europe is presenting many opportunities for brands looking to engage customers in new ways.
Understanding the Power of the Amazon Marketing Stream
With the recent announcement that the Amazon Marketing Stream is now available worldwide, advertisers are able to optimize campaigns throughout the day in ways that have not been possible before.
The Power of Influencers: How Brands Use Content Creators to Drive Sales Growth
As social media continues to revolutionize how brands engage with customers, content creators on TikTok, Instagram, Snapchat, and Facebook are becoming essential for marketing teams looking to drive sales growth.