In the loop: How to leverage market and competitive intelligence to optimize your ad strategy
In today's market, it's becoming increasingly important for advertisers to consider market developments and competitive dynamics when setting advertising strategies, optimizing ads, and reporting on ad performance.
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Understanding how you're performing relative to other brands on Amazon is crucial to being able to predict the impact of your ad spend and understand what outcomes you can expect.
Learn how to leverage these insights to react to changes in the competitive landscape and apply those learnings to your own ad strategy.
Why being market-aware is critical to your advertising strategy and how to improve your positioning in the market
How to benchmark your KPIs to understand how your performance compares to brands in your niche
Tracking and analyzing competitor data by sales volume, price, units sold, ratings, reviews, and more
How to use insights to identify regional nuances across EMEA and adjust your strategy accordingly
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In the loop: How to leverage market and competitive intelligence to optimize your ad strategy