Support for International Marketplace Advertisers: Amazon Australia + Perpetua
By Joe Rideout on June 20, 2019
Today, we’re excited to announce support for the Australian Amazon Marketplace in Perpetua!
Any Amazon Seller or Vendor who sells or advertises on Amazon Australia can now take advantage of Perpetua's best-in-industry Sponsored Product and Sponsored Brand optimization.
The Advantage of Selling and Advertising on Amazon Australia
While Amazon Australia is one of Amazon’s newer and smaller markets, the rate of growth there is unprecedented. Amazon’s most recent filings show that revenue increased from $17.3 million in 2017 to $292.3 million in 2018. This represents a massive 1500% year over year increase and according to an Amazon spokesperson, “we’re just getting started.”
In 2018, Amazon launched Prime and FBA in Australia and spent $68 million marketing its presence in the country. The company says it already has more than 10,000 third party sellers there.
At Perpetua, we see a huge opportunity for early movers who are willing to invest early and grow along with Amazon in this new market.
Global Support for International Advertisers
Amazon Australia is the 10th marketplace supported by Perpetua and it was supported within days of Amazon’s launch of Sponsored Ads in this country. This quick release demonstrates our ability to bring new locales to market quickly.
We're excited to help our customers continue to grow their Amazon business with yet another powerful tool. If you have any questions about connecting your Australia Seller or Vendor account, just drop us a line.