Perpetua Expands Criteo Partnership to Better Serve EMEA
Brendan Smith, Mark James, August 17, 2022
Retail media is continuing to transform the ways brands engage with consumers. With so many available advertising channels at their disposal, it’s critical that brands have a single place to measure, execute and optimize their ad campaigns across their retail media platforms.
Perpetua is excited to strengthen our presence within the Criteo ecosystem to provide clients with industry-leading optimization and reporting tools across all global marketplaces.
With these new developments, brands, sellers and agencies now have access to self-serve campaign creation, execution, and optimization tools along with product-level reporting across all Criteo marketplaces directly in Perpetua. Advertisers can operate with more control of their ad dollars and more visibility of their performance.
As our partnership with Criteo has developed over time, we have expanded our offering of retailers as well. Along with our existing compatibility with Costco, Macy’s, Nordstrom, Staples, CVS, Walgreens, and Target, we have now extended our reach in EMEA with retailers including Carrefour (FR, ES), La Redoute (FR), Flaconi (DE), Look Fantastic (UK), and Asda (UK).
Perpetua’s core focus is, and always has been, to provide scalable growth for our customers through effective advertising optimization and performance reporting. By adding self-serve functionality, cross-marketplace reporting, and new retailers in Perpetua, we’ve built a holistic solution for Criteo advertisers that will enable faster, more efficient growth.
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