Elevate your influencer marketing with Spark Ads for TikTok
Michelle Meleskie, September 1, 2022
So you hired a TikTok creator to produce a piece of content about your brand - and it’s gone viral, now what?
We are beyond excited to announce the launch of Perpetua’s support for Spark ads. With only a couple of clicks, you can launch highly targeted ads on TikTok that send traffic back to your Amazon product detail page. And the best part? These ads appear as if they are still being posted by the creators with clear CTAs.
So how do you get started?
Once you have content produced through Perpetua's Influencer Network, you can choose which pieces you want to run Spark ads on (we recommend content with high engagement). It's easy to choose as you can see performance of all live content right in Perpetua.
From there you can choose how you want to target your TikTok audience. One benefit of Spark ads is the ability to target based on hashtags that viewers have engaged with. This can be as broad or as specific as you want, think #BookTok, #GymTok, #AmazonFinds.
Full access to reporting directly in the Perpetua dashboard also makes it easy to monitor the performance of your ads.
To get started or learn more about how Perpetua can help you scale your Amazon Advertising business