Drive sales this Amazon Prime Day with Yahoo Editorials
Michelle Meleskie, June 15, 2022
We are extremely excited to announce that in addition to offering on-Amazon editorial content, the Perpetua Content Network is now offering editorials on Yahoo.com. Editorials on Yahoo not only appear on the Yahoo homepage but can also be displayed in Top Stories on Google.
While we have seen incredible success with Amazon editorials whether there is a promotion on the featured ASINs or not, Yahoo editorials perform best when there is a deal being featured. Our findings have seen $500-$5,000 gross merchandise value (GMV) generated by these editorials that have included deals. With only a 14 day turnaround, the launching of a Yahoo editorial can be easily timed to feature products when they are running promotions in order to maximize results.
Leverage Yahoo Editorials for Amazon Prime Day
With Amazon Prime Day just around the corner and its environment competitive for advertisers as ever, it is extremely important for them to get their products in front of as many customers as possible -- and Editorials on Yahoo are one more way to do this. Although we see a more significant increase in traffic directly on Amazon on Prime Day, there are increases of shopping interest across various marketplaces, indicated by the increased search volume directly on Google. Editorials featuring products sold on Amazon appearing prominently on Yahoo or Google will increase the likelihood that customers who begin their shopping journey away from Amazon will nevertheless be exposed to them.
Interest in Headphones on Google in 2021
Data from Google Trends on the United States marketplace
Interest over Time is defined by Google Trends as “Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term.”
About the Perpetua Content Network:
Perpetua’s Content Network connects advertisers with top-tier publishers who have access to post articles that appear within search results on both Amazon and Yahoo. Reporting on attributed sales, organic sales, and organic rank as they are impacted by these searches is available within the Perpetua platform.
If you have questions about how Perpetua’s Content Network can help you grow your business, please reach out to us at firstname.lastname@example.org
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