Finding the perfect fit: How Amiz enhanced their Amazon advertising strategy by partnering with Perpetua

Customer background: Amiz's dual-platform evaluation challenge 

Amiz, a sophisticated Amazon agency specialising in scaling challenger ecommerce brands (and a customer of Perpetua) wanted to re-evaluate advertising technology solutions to best implement their expert strategy and support their client needs.  

Rather than selecting a platform based on sales presentations, Amiz conducted a real-world evaluation of Perpetua against Provider X through multiple testing approaches. Some clients switched from Provider X to Perpetua, while others started with Perpetua, moved to Provider X, then returned to Perpetua. For additional accounts, Amiz implemented simultaneous use of both platforms for 60-90 days. This comprehensive testing strategy aimed to determine which solution would best support their complex multi-brand growth strategy. 

The challenge: revealing limitations through hands-on testing 

As Amiz began implementing Provider X against their current use of Perpetua, significant differences quickly emerged in their practical application.

Provider X limitations: 

• Lack of transparency in campaign management: Provider X offered little visibility into why campaigns performed as they did or how the algorithm made crucial bidding decisions. 

• Historical data integration problems: Provider X couldn't properly ingest converting search terms from previous campaigns, essentially forcing Amiz to restart their optimization journey. 

• One-size-fits-all approach: All campaigns were forced to operate under a single KPI target, regardless of segmentation needs for more nuanced strategies. 

• Knowledge gaps in support: When the Amiz team sought explanations about campaign performance issues, they encountered troubling knowledge gaps. "Customer service, sales, and even the head of product were unable to explain how the bidding engine worked. There were no internal best practices provided, leaving our team without guidance on optimal usage” recalls the team at Amiz. 

• Performance: In tests on selected accounts (outside of Perpetua), Amiz observed that Perpetua accounts significantly outperformed Provider X in both efficiency and revenue growth. 

The Perpetua difference: Transparency, control, and partnership 

In contrast to their experience with Provider X, Amiz found that Perpetua approached advertising automation with a fundamentally different philosophy centered on transparency, strategic control, and collaborative partnership.  

Key differentiators: 

• Transparent campaign architecture: Perpetua provided clear visibility into campaign structure and decision logic, allowing the Amiz team to understand performance drivers and make informed strategic adjustments. 

• Strategic flexibility: Unlike the more rigid structure of Provider X, Perpetua enabled customized approaches for different product categories and business objectives, allowing Amiz to implement aggressive growth strategies for new products while maintaining efficiency targets for established ones. 

• Data continuity: Perpetua incorporated historical search term data, preserving valuable insights from previous campaigns and accelerating optimization. 

Superior Service and Support: 

• Consultative onboarding: Rather than simply activating the platform, Perpetua's implementation team worked to understand Amiz's specific business context and goals before recommending tailored strategies. 

• Strategic guidance: Perpetua's Customer Success team provided actionable insights based on industry benchmarks and best practices specific to the different brands that they worked with. 

• Responsive problem-solving: When challenges arose, Perpetua's support team didn't just troubleshoot technical issues—they also collaborated on strategic solutions that addressed the underlying business needs. 

• Educational approach: Perpetua regularly shared resources, insights, and training to help the Amiz team maximize platform value independently. 

"The experience with Perpetua felt tailored, transparent, and ultimately more effective,” notes Aaron Mizrahi, Founder & CEO. 

Results: A confident decision 

For one of Amiz’s skincare clients, the quantitative results were clear. After 9 weeks of using Perpetua’s platform (vs. Provider X’s platform the prior period): 

Amiz additionally observed significant qualitative differences that informed their decision: 

• Strategic control: Perpetua's platform provided the flexibility to implement differentiated strategies across product lines, allowing Amiz to adapt their approach based on category-specific competitive conditions. 

• Performance visibility: The transparency of Perpetua's system enabled the team to identify performance drivers and make data-driven optimizations, contrasting sharply with the "launch difficulties and foundational gaps in their automation logic" with Provider X. 

• Operational confidence: With Perpetua, the team gained confidence in campaign operations, knowing they could understand and explain performance patterns to clients. 

• Partnership value: Beyond the platform itself, Perpetua's strategic guidance and responsive support proved invaluable in navigating Amazon's complex advertising ecosystem. 

Conclusion: A foundation for sustainable growth 

Having evaluated the two platforms against each other for 60-90 days, the choice became evident. Amiz decided to keep their Amazon advertising under Perpetua's management as “Perpetua offered a significantly improved experience” and “approached automation with a fundamentally different architecture and philosophy that was clearer, more controllable and better aligned with our strategic goals from the start.”