Perpetua Masterclass: How to Build a brand on Amazon
A good product might convert consumers, but a good brand is what keeps them coming back.
In the loop: Black Friday Cyber Monday strategies to drive maximum impact
Black Friday Cyber Monday is one of the biggest shopping events of the year and can be a critical time to drive incremental growth for your brand.
Masterclass: Reach audiences at-scale with Streaming TV and Sponsored TV ads
87% of US households have a connected TV device making it easier than ever to reach unique and relevant audiences with highly engaging video ads.
Masterclass
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Masterclass: Drive incrementality and win strategic placements
Understanding and measuring the investment on your ads and its impact on your share of voice is crucial to identifying opportunities for incremental growth.
Perpetua Masterclass: External Search
Stop ✋ A new era is upon us: it’s time to start effectively driving traffic from Google to Amazon.
Perpetua Masterclass: Amazon Search Query Performance
Everyone's talking about Amazon's Search Query Performance data and for a good reason. This powerful dataset unlocks insights that can lead to predictable, scalable growth.
In The Loop
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In the loop: Black Friday Cyber Monday strategies to drive maximum impact
Black Friday Cyber Monday is one of the biggest shopping events of the year and can be a critical time to drive incremental growth for your brand.
In the Loop: Why you should be moving up the funnel in 2023
So you want to drive more sales in 2023? Considering the full customer journey ensures you can connect with consumers at every possible touch point, building lasting brand recognition, and ultimately increasing conversions downstream.
Education
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New Opportunities across Retail Media in Europe
The evolving retail media industry in Europe is presenting many opportunities for brands looking to engage customers in new ways.
Understanding the Power of the Amazon Marketing Stream
With the recent announcement that the Amazon Marketing Stream is now available worldwide, advertisers are able to optimize campaigns throughout the day in ways that have not been possible before.
The Power of Influencers: How Brands Use Content Creators to Drive Sales Growth
As social media continues to revolutionize how brands engage with customers, content creators on TikTok, Instagram, Snapchat, and Facebook are becoming essential for marketing teams looking to drive sales growth.