Q3 2026 Amazon Ads Benchmark Report — United States

Prime Day moved to June this year, taking the biggest event of the summer out of Q3 for the first time since 2021. Q3 2026 shows what Amazon advertising looks like without it, and what advertisers did with the quarter instead as they built toward the holidays. Our Q3 2026 Benchmark Report for the United States gives you a full run-down of the metrics that matter across every major Amazon ad format.

• Track how advertisers allocated budget with spend and sales data for Sponsored Products, Sponsored Brands and Sponsored Display

• See how Sponsored Ads performed by placement, from Top of Search to product pages

• Find out which product categories grew and which slowed in Q3

• See how Amazon DVA (formerly Amazon DSP) video formats compare on cost, engagement and new-to-brand reach

Our data shows where advertisers landed, so you know where you sit against the rest of your category. You get the numbers to pressure test your own performance and decide what to change as Q4 continues.

Selected insights from our Q3 2026 Amazon Ads Benchmark Report:

• Top of Search placements cost 56% more per click than Product Page placements but delivered a 40% lower cost per acquisition.

• Sponsored Display advertisers cut spend 24% year over year and grew attributed sales 10%, as CPC fell 42%.

• Sponsored Brands conversion rate rose 21% year over year, lowering cost per acquisition 9% even as CPC climbed 10%.