The Amazon metrics and trends that matter.
We've uncovered the most important trends and metrics from Q3 2021 to help inform your strategy for the second half of the year.
Now is a critical time to plan ahead
Learn how supply chain and stock issues impact sales and conversions. With Prime Day behind us, Q3 saw some expected dips in sales, but with Black Friday, Cyber Monday and the holidays ahead, shoppers are eager to buy, and now is the time for advertisers to think strategically about their Q4.
Using anonymized client data from across Perpetua's database of Amazon advertisers, we've analyzed more than 27 billion impressions and 91 million clicks, aggregated across all major product categories, to bring you these insights.
Discover benchmarks & trends for key industry metrics including CPC, CVR, CTR and ACOS.
See how advertisers allocated spend across ad units and placements.
Forward-looking, strategic insights from our team for Q4 2021.