Q2 2023 Amazon Ads Benchmark Report — North America


Q2 2023 Amazon Ads Benchmark Report — North America

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Q2 2023 Amazon Ads Benchmark Report — North America

Amazon Ads bounces back to positive sales growth in Q2 2023.

Get the latest advertising benchmarks, performance metrics, and growth trends for Q2 across Amazon, Walmart, and more, with eCommerce data and analysis for the US, Canada, and Mexico.

Q2 can be the perfect period for advertisers to experiment, refine their strategies, and lay the foundations for the major shopping events later in the year. Our Q2 2023 Benchmark Report provides a comprehensive run-down of all the metrics that matter for Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and the Amazon DSP, as well as performance data for Walmart, Target, and Instacart.

  • Learn how advertisers have been allocating their budget with ad spend growth data for all major Amazon ad units

  • Explore the relationship between CTR, conversion rate, and ROAS for ads at different stages of the funnel

  • Dive into granular KPIs differentiated by ad placement and targeting segment

  • See which product categories experienced the biggest sales growth into Q2

  • Compare performance metrics across Amazon's US, Canadian, and Mexican marketplaces.

Our data analysis and recommendations help you stay on top of trends so you can beat out your competitors, adapt your strategies, and take full control of your advertising journey.

Selected insights from our Q2 2023 Amazon Ads Benchmark Report:

  • Conversion rate for Sponsored Brands ads grows 17% quarter-over-quarter

  • Sports & Outdoor is the fastest-growing category in Q2, with 28% more sales than Q1

  • 63% more units sold on Walmart than Q1 confirm the strength of this growing marketplace.

You're already growing so why not grow more?