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Q1 2022 Amazon Benchmark Report - Europe
The Amazon metrics & trends that matter
We've uncovered the most important trends and metrics from Q1 of 2022 to help inform your advertising strategy and prepare for what to expect in Q2 and heading into warmer months.
Now is a critical time to plan ahead
Learn how shopping behaviour post-holidays impacted this past quarter’s performance. While Q1, as expected, saw a significant decline in sales, Amazon’s investment in enhanced creative and video looks promising for advertisers as we head into Q2.
Key highlights include:
As expected, volume indicators across all ad units (Sponsored Ads and Amazon DSP) show significant drops Quarter-over-Quarter (QoQ) in Q1 post-holiday
As expected, volume indicators across all ad units (Sponsored Ads and Amazon DSP) show significant drops Quarter-over-Quarter (QoQ) in Q1 post-holiday
Conversion rates, Click-through-Rate (CTRs) and Return on Ad Spend (ROAS) show better results in Q1 than in Q4
Large increases in usage of Amazon DSP, with CPMs increasing across the board and as much as 50% QoQ on some Amazon DSP ad inventory
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