2020 Amazon Advertising Trends & Insights
Amazon Advertising Trends & Insights 2020
We've uncovered the most important trends and metrics from the first half of 2020 to help you prepare for what is shaping up to be the biggest Q4 shopping season in history.
Now is a critical time to plan for Q4
Q1 and Q2 brought chaos in the form of dramatic swings in consumer behavior. Some advertisers remained cautious amidst supply chain interruptions and shipping delays, while others doubled down despite rising uncertainty.
Using anonymized client data from across Perpetua's database of Amazon advertisers, we've analyzed more than 27 billion impressions and 91 million clicks, aggregated across all major product categories, to bring you these insights.
Discover benchmarks & trends for key industry metrics including CPC, CVR, CTR and ACOS.
See how advertisers allocated spend across ad units and placements.
Forward-looking, strategic insights from our team for Q3 and Q4 2020.