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The metrics that matter for full-funnel Amazon advertising
Ready to move beyond ROAS?
Discover the KPIs that will give you new insights into your Amazon performance and which levers you can pull to realize the full potential of your advertising campaigns.
Advertisers who focus solely on ROAS are often missing out on opportunities to leverage the power of full-funnel advertising, expand their reach to new audiences, and build their brands. But with the vast range of available ad formats—both on and off of Amazon with the Amazon DSP—it’s not easy to know what to measure to understand whether your upper-funnel efforts are working. This infographic highlights the metrics that matter—whether you’re targeting a new-to-brand audience or looking to increase the long-term value of your existing customers. After downloading, you’ll be equipped with:
A wealth of explanation: Learn which metrics are most important for specific advertising goals across the funnel—and understand why
A shift in your perception: Expand your thinking to re-evaluate how you measure campaign performance
A source of inspiration: Read case studies to see how brands have used these metrics to achieve their goals
A path to execution: Join the dots from theory to application with our best-practice recommendations
You're already growing so why not grow more?