Prime Day 2025 Playbook

Prime Day 2025 is bigger, longer, and more competitive than ever! Last year, Amazon shoppers broke every record. This year, your campaigns need to be smarter to keep up. 

This playbook covers how to: 

• Adapt to Prime Day’s new format: Learn what’s changed with the expanded four-day event and how to adjust your timelines, budgets, and tactics for maximum impact. 

• Respond to economic volatility: Get actionable guidance for navigating tariffs, inventory constraints, and shifting consumer behavior to ensure your brand remains agile and competitive. 

• Optimize content for conversion: Implement last-minute PDP and Brand Store optimizations–including GenAI search readiness and high-value keyword integration–to boost discoverability and sales. 

• Deploy data-driven media & audience tactics: Leverage AMC insights and Perpetua’s CLTV Dashboard to identify high-impact ASINs, efficiently acquire new-to-brand shoppers, and activate winning AMC audience segments across Sponsored Ads and Amazon DSP. 

• Maximize performance during Prime Day: Monitor live campaign performance, react to CPC and inventory shifts in real time, and use intraday bidding schedules for optimal budget allocation through all four days. 

• Leverage real-time tools for agility: Utilize Perpetua’s platform for immediate campaign adjustments and fast, data-driven decision-making. 

• Track what matters: Focus on KPIs like share of voice, NTB sales, conversion rate, and ROAS to continuously optimize your campaigns before, during, and after the event.