Black Friday Cyber Monday Survival Guide
Everything you need in 1 survival guide
Dive into 4 must-have resources filled with best practices, data insights, and strategies to make this BFCM a success.
Black Friday Cyber Monday continues to be one of the largest shopping events of the year. And with Amazon announcing 11-days of deals, it's critical now more than ever to ensure your strategy is solid.
To help you build and execute your strategy, we've compiled a list of resources to drive maximum impact with your budget and see incremental growth.
In this survival guide, you'll have access to:
[WEBINAR] A recording of our BFCM webinar filled with data insights from past Black Friday Cyber Mondays and Prime events to ensure your strategies are data-driven
[PRESENTATION] Don't have time to watch the entire webinar? We've got you covered with the full presentation deck (and some added stats from last year)
[CHECKLIST] We outline tips for the lead up, during, and post-BFCM, ensuring you're well prepared to capture shoppers early, and extend the impact of BFCM year-round
[AMAZON DSP PLAYBOOK] Strategies specific to the Amazon DSP to help you win market share and capture BFCM's uniquely purchase-driven audience, plus tips on how to use custom AMC Audiences throughout the BFCM period