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Amazon Sponsored Display Ads Guide

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A DISPLAY ADS DEEP-DIVE, INCLUDING THE NEW VIEWS REMARKETING TARGETING OPTION AND CATEGORY REFINEMENTS.

Amazon Sponsored Display ads allow brands to reach shoppers with advanced product and category targeting options, some of which serve ads both on and off Amazon.

Top Amazon sellers use this unique ad type toΒ tap into new audiencesΒ andΒ reach potential customersΒ that are shopping for your product or similar products.

CONTENTS SUMMARY

  • What Are Amazon Sponsored Display Ads?

  • Amazon Sponsored Display Ads: Targeting Options

  • Amazon Sponsored Display Strategy – The Sponsored Display strategic blueprint for beginners How to Set Up Your Amazon Sponsored Display Campaigns – Settings – Ad groups and targeting – Products to advertise – Default bids – Ad targets and ad target bids – Ad creative Amazon Sponsored Display Best Practices and Optimization – Bid optimization – Target harvesting and disposal – Advertised products – Category refinements – Negative targeting

  • Combining Amazon Sponsored Display with other ad types

  • Final Thoughts

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