Your go-to playbook to drive maximum success on Amazon this Cyber week.
Unlock success this Cyber Week with our Amazon BFCM 2024 Playbook. Discover ad strategies to boost visibility, sales, and brand growth this holiday season.
Last year, Amazon hosted a record-breaking Cyber Week sale, with shoppers purchasing over 1 billion items during the 11-day period. This year, Amazon’s Black Friday and Cyber Monday sales offer advertisers another huge opportunity for brands. But to be successful, you need a multi-phase Amazon ad strategy that covers the lead-in, during, and lead-out periods of BFCM. To help you maximize visibility, boost sales, and drive overall brand growth, we’ve created a BFCM playbook, featuring tips on how to:
Optimize content and get your product catalog retail ready
Conduct research across media and retail performance to uncover insights that will boost your BFCM strategy
Generate brand and product awareness during the lead-in to Cyber Week
Avoid going dark during the sale & capture consumer demand and convert shoppers
Defend your brand from competitors
Leverage the Amazon DSP and AMC Audiences to build brand loyalty & encourage repeat purchases going into the holiday season
You're already growing so why not grow more?
