Perpetua’s Amazon DSP inventory on Netflix strategy unlocked 517% growth for a celebrity-backed beauty brand

The challenge: untapped potential

A celebrity-backed beauty and skincare brand had strong fundamentals: a recognized influencer, quality products, and a strong Amazon presence. But the product's Amazon advertising performance wasn't matching its potential. One of the brand’s key ASINs was generating sales, but the efficiency metrics suggested there was room to optimize and unlock more growth.

The Perpetua account team, in partnership with the brand, recognized that sometimes the answer to a plateau isn't about squeezing more out of existing channels. Sometimes it's about identifying a strategic moment and being willing to shift the playbook entirely.

The insight: timing can change everything

A Netflix documentary featuring the brand's celebrity ambassador was set to launch at the end of 2025. This was a significant opportunity: the documentary would likely drive visibility to the celebrity and their personal story, creating a predictable window where consumer interest in the brand would naturally spike.

A strategic call was made to shift budget towards Amazon DSP video ads inventory on Netflix and align the campaign launch with the documentary premiere. This campaign leveraged Netflix's premium streaming platform and advanced targeting capabilities to reach engaged, high-intent consumers during their viewing experience, which led to maximized impact during a time of peak brand awareness. As an additional bonus, this strategy meant that the brand didn’t have to compete with thousands of other beauty brands.

By reaching the right audience within the right moment, this campaign gave shoppers a clear path from streaming the video ad to Amazon conversions.

The results: a once struggling product achieves massive success

This campaign shifted the product's entire trajectory. Sales grew 517% month-over-month, with ROAS reaching 185%. More importantly, 53.5% of the post-campaign sales came from new-to-brand customers.

This campaign proved that the right channel at the right time can unlock growth that feels impossible within traditional channels.

Thinking bigger

Sometimes the most strategic move is recognizing when to move outside your primary channel. Beauty and lifestyle products often benefit from narrative-driven content and premium placements. For products with strong fundamentals but efficiency gaps, the leverage point isn't always better targeting or more budget. It's finding a channel that aligns with consumer behavior at a specific moment in time.

Ready to think strategically about your next campaign? Let’s connect to explore how cultural moments and channel timing could unlock growth for your brand.