Amazon DSP Self-Service
Amazon DSP Optimization Software
Quickly build orders, generate line items, and scale ROAS with 20% more efficiency than Amazon’s native console with Perpetua’s Amazon Demand Side Platform ad engine. This is a first of its kind product generating real impact for advertisers.
Powered by Amazon Marketing Cloud
Custom audiences
for every stage of the funnel
Target shoppers with advanced precision at every stage of the funnel. Perpetua Audiences lets you build highly targeted, customized audiences with embedded industry best practices.
Learn more about Perpetua AudiencesCreate orders with total control
Easy to build, faster to scale
Build audiences, generate creatives, and add them to line items in seconds. We take the hard work out of building DSP campaigns so you can scale faster.
Sales
$1,203,434
20%ROAS
$2.80
45.6Click-through-rate
0.2%
1.2
Optimize towards KPIs that matter
Along with your traditional metrics (VCR, CPC, CPDPV, ROAS, etc) Perpetua’s ad engine has exclusive performance metrics including New-to-Brand ROAS and New-to-Brand cost per purchase, so you can optimize to whatever KPI will move the needle for your business.
Always on budget optimization
Perpetua’s ad engine automatically shifts budgets between line items, to optimize for performance and pacing using the most recent performance data. This feature outperforms Amazon’s native optimization by over 20%.
Streamlined budget and performance tracking
Stay on budget with cross-order pacing
Keep budget spending under control without risking KPI performance. Cross-order budget pacing gives you full visibility of how you're tracking towards your monthly target and what you need to do to stay on track.
Track Sponsored Ads and DSP performance in one place
Monitoring performance across all ad types has never been easier. Perpetua’s dashboards integrate Amazon DSP and Sponsored Ads data, giving you full visibility of performance for every ASIN.
Ready to expand the reach of your brand?
Book a demo to learn more about using Perpetua’s DSP software to reach new and existing customers on and off the Amazon platform.