Take control of the funnel with Perpetua Audiences
Leverage highly targeted audiences to reach shoppers with advanced precision at every stage of the funnel. Use pre-built Amazon AMC audiences, Perpetua’s uniquely crafted audiences, or create custom audiences from scratch.
Audiences powered by
Amazon Marketing Cloud
Perpetua is the first retail media execution platform to have AMC audiences directly integrated into the DSP product. With this integration you can improve your targeting, boost conversion and reduce wasted spend.
Top of funnel
Precision Customer Acquisition
Create your own in-market audience based on shopper search queries that relate to your product to target high-intent customers.
Middle of funnel
Focus on targeting shoppers who have viewed your product page a number of times. Pick the minimum and maximum number of page views for your retargeting to avoid wasted impressions.
Bottom of funnel
Add to Cart Retargeting
Target shoppers who added your products to their cart within a certain time frame, but didn’t purchase.
Curated audiences designed to drive conversions
DSP Prebuilt Amazon Audience
Similar Product Views
Custom Audience Strategy