Grand Central
Expert advice, insider news and industry insights to help you crush your Amazon advertising goals
Reporting & Analytics
Intelligence Reporting Insights for Amazon: Organic Rank and Share of Voice
Amazon’s advertising platforms (seller central and AMS) are notorious for displaying vanity metrics that often fail to illustrate the impact advertising is having on the success of your entire account.
Reporting & Analytics
Your new Amazon superpower: measuring organic lift with Sales Analytics
In this post, we’ll break down the 4 most important sales-focused metrics and how you can analyze them to shed some light on the nature of top-line sales lift and ROI achieved by your Amazon Advertising campaigns.