Grand Central
Expert advice, insider news and industry insights to help you crush your Amazon advertising goals
Advertising Product
Your Complete Guide to the Amazon DSP (2021 Update)
Amazon is increasingly capturing more brand-awareness budgets from advertisers — and for good reason. With more ways to move up the funnel with the Amazon DSP, advertisers can execute full-funnel strategies that help to amplify their brand.
Product Product News
Introducing KENP Metrics for KDP Authors
Authors enrolled in Kindle Unlimited can now access KENP Reads, Estimated KENP Royalties, and ACOR (Advertising Cost of Royalties) helping to measure the impact of your ads on your KENP.
Product
2021 Amazon Trends: Video + OTT, Sponsored Display and Amazon Marketing Cloud
Amazon is crushing the ad game. Their ad business has grown significantly over the past few years and we're predicting a run of +$25B in 2021. Here are 4 predictions we have on what will drive Amazon advertising success in 2021.
Product
Holiday 2020: By the Numbers
To help plan for the 2020 holiday season, we put together our top three most critical trends.
Product
Black Friday Cyber Monday: By the Numbers
We took a look at the data to help inform your BFCM 2020 strategy.
Product
Introducing Keyword Boost: Your Shortcut to Climbing Organic Rank.
There are typically a handful of keywords that are absolutely critical for your business, and performance and relevance on these keywords have a direct correlation to winning on Amazon.
Product
Prime Day 2020: Data, Trends and Key Takeaways for the Holiday Season.
We took a look at performance data from across our customer base to help inform your strategy through cyber week and the remainder of the holiday season.
Product
Definitive Guide: Sponsored Display Ad Types (2020 Update)
Amazon has been adding so much under the Sponsored Display umbrella recently we thought it would be good to put together a definitive guide of each of the ad types that fall under SD and what regions and advertiser types that can access them.
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Amazon Advertising Strategies: Keyword Isolation and Domination
Keyword isolation may not be the most effective way to optimize your Amazon ad campaigns.
Product
Introducing: Perpetua's Sponsored Brands video Creator
Sponsored Brands video: The sleeping giant has awoken.
Product News
COVID-19 Effect: The unique buying behavior of first-time Amazon shoppers
Now is an opportune time for Amazon marketers to experiment with new strategies and to drive new to brand purchases from an influx of entirely new shoppers.
Advertising Product
Sponsored Display Ads: Now available in Perpetua
Earlier this summer, Amazon introduced Sponsored Display Ads. The launch of Sponsored Display brought retargeting capabilities to both vendors and sellers, without minimums.
Product
How to steal marketshare from your competitors on Amazon
Though alluring in nature, in practice competitor conquesting can be both expensive and ineffective.
Product Advertising
Amazon is getting aggressive this holiday season, are you?
The holiday season is officially here. With Thanksgiving falling so late in November, the 2019 shopping season is 6 days shorter than usual.
Product
Support for International Marketplace Advertisers: Amazon Australia + Perpetua
Today, we’re excited to announce support for the Australian Amazon Marketplace in Perpetua!
Product
The new Perpetua web experience has arrived.
The Perpetua dashboard has been updated to give you easy access to the metrics and actions you need most to manage your Amazon Ads.
Product
Unlock new Amazon Ad inventory with Product Targeting from Perpetua
Today, we launch support for PAT so all of our customers can access this additional ad inventory and gain an advantage against their competitors.
Product
Support for International Marketplace Advertisers: Amazon Japan + Perpetua.
Today, we're excited to publicly launch support for the Japanese Amazon Marketplace in Perpetua!
Product
Growing your brand on Amazon with Perpetua: AI-Optimized Sponsored Brand Ads
Amazon’s most powerful ad unit has historically been the Sponsored Product ad. With good reason: these bottom of funnel ad units appear natively within the search page and are wildly effective at converting a customer’s intent into a purchase.