preview

Product

Definitive Guide: Sponsored Display Ad Types (2020 Update)

Amazon has been adding so much under the Sponsored Display umbrella recently we thought it would be good to put together a definitive guide of each of the ad types that fall under SD and what regions and advertiser types that can access them.

preview

Product

Amazon Advertising Strategies: Keyword Isolation and Domination

Keyword isolation may not be the most effective way to optimize your Amazon ad campaigns.

preview

Advertising Product

What is Amazon DSP Advertising? (2020 Update)

A few months ago, a number of our customers continued to ask us whether or not we would offer a solution for Amazon's Demand Side Platform (DSP).

preview

Product

Introducing: Perpetua's Sponsored Brands video Creator

Sponsored Brands video: The sleeping giant has awoken.

preview

Product News

COVID-19 Effect: The unique buying behavior of first-time Amazon shoppers

Now is an opportune time for Amazon marketers to experiment with new strategies and to drive new to brand purchases from an influx of entirely new shoppers.

preview

Product

Introducing Keyword Boost: Your Shortcut to Climbing Organic Rank.

There are typically a handful of keywords that are absolutely critical for your business, and performance and relevance on these keywords have a direct correlation to winning on Amazon.

preview

Advertising Product

Sponsored Display Ads: Now available in Perpetua

Earlier this summer, Amazon introduced Sponsored Display Ads. The launch of Sponsored Display brought retargeting capabilities to both vendors and sellers, without minimums.

preview

Product

How to steal marketshare from your competitors on Amazon

Though alluring in nature, in practice competitor conquesting can be both expensive and ineffective.

preview

Product Advertising

Amazon is getting aggressive this holiday season, are you?

The holiday season is officially here. With Thanksgiving falling so late in November, the 2019 shopping season is 6 days shorter than usual.

preview

Product

Support for International Marketplace Advertisers: Amazon Australia + Perpetua

Today, we’re excited to announce support for the Australian Amazon Marketplace in Perpetua!

preview

Product

The new Perpetua web experience has arrived.

The Perpetua dashboard has been updated to give you easy access to the metrics and actions you need most to manage your Amazon Ads.

preview

Product

Unlock new Amazon Ad inventory with Product Targeting from Perpetua

Today, we launch support for PAT so all of our customers can access this additional ad inventory and gain an advantage against their competitors.

preview

Product

Support for International Marketplace Advertisers: Amazon Japan + Perpetua.

Today, we're excited to publicly launch support for the Japanese Amazon Marketplace in Perpetua!

preview

Product

Growing your brand on Amazon with Perpetua: AI-Optimized Sponsored Brand Ads

Amazon’s most powerful ad unit has historically been the Sponsored Product ad. With good reason: these bottom of funnel ad units appear natively within the search page and are wildly effective at converting a customer’s intent into a purchase.